Mehmet Scholl for Krombacher. Mehmet Scholl (at center) meets with Krombacher marketing director Uwe Riehs (right in picture) and marketing director Stephen Maubach (left in picture) on the future partnership. Photo: Krombacher Brauerei GmbH & Co.

Krombach - "Convincing well. The wheat Krombach, "is ex-football player and TV football expert Mehmet Scholl (40) from 01 April 2011 claim if he will advertise for Krombacher wheat. "Why," said Scholl is with a wink, the provocative question, "have a good wheat must come from Bavaria?"

Krombacher wheat is now firmly established in the Krombacher brand family. Since it came onto the market in March 2007, it has continually found new fans and lovers who sampled the Krombacher among the wheat, and then he blie ben-loyal. Compared with 2009 wheat Krombacher can see growth of 7.5% to the current 173 000 hectoliters. In the home market, North Rhine-Westphalia Krombacher Krombacher wheat is now at 5.6% market share in 4th place in the ranking among the brands of wheat beers.

With the help of Mehmet Scholl intends to expand this market share Krombacher brewery now. In Scholl, the 36 time was appointed to the German national team, with Bayern Munich eight times German champion, five times were champions in the season 2000/01 Champions League winner, the choice of brewers fell from the winner's country because he extremely popular and charismatic.

Uwe Riehs, marketing manager of the brewery Krombacher: "Mehmet Scholl is the ideal choice when it comes to winning new fans for wheat Krombach. He is a very likeable and authentic brand ambassador because he believable as an open, honest and unconventional commentary stands for something new and non-traditional ".

The agreement with Scholl will run for several years and applies to communication activities in all media (TV, print, radio). Concrete plans are initially a national 18/1 poster campaign and a national advertising campaign in the mainstream press. The agency is Wensauer & Partners, Ludwigsburg.

Uwe Riehs: "We look forward to working together to enhance and ensure public awareness and sympathy for the values ​​of wheat Krombach, in order to provide additional sales momentum."

"Convincing good - the wheat from Krombach" Lively, full-bodied, fruity - this is particularly characteristic of the naturally cloudy wheat Krombacher. The typical wheat beer character is imparted by the original brewing with selected, top-fermented, fresh yeast and its mountain spring water - just for a naturally refreshing, golden wheat with a distinctive taste.

Since 2008, there has also wheat Krombacher and alcohol free since 2010, a dark wheat Krombacher. Source. Krombacher Brewery Bernhard Schadeberg GmbH & Co. KG,

Popularity: 1% [ ? ]

Glamorous appearance of the Life Ball MINI 2009 by 'The Blonds' for Katy Perry raffle / benefit of the Life Ball

On the 'Vienna Life Ball' Katy Perry presented her by the American designer duo 'The Blonds designed MINI personally to the public. From left to right David Blond (designer duo 'The Blonds'), Katy Perry and Phillipe Blond (designer duo 'The Blonds') - Photo: BMW Group Australia / Thomas Preiss

Vienna - The U.S. singer Katy Perry, known for world-wide success of hits like "I Kissed a Girl" and "Hot N Cold", presented on 16 May the New York design duo from "The Blonds" Life Ball MINI 2009 designed for the AIDS charity event in Vienna. Together with David and Phillipe Blond led her "her" MINI pink and black leopard-look at the Saturday evening on the occasion of their Life Ball appearance on the Blue Carpet personally.

The eye-catching wild cat motif of extravagant cars will also be reflected in the interior: where the seats and covered part of the dashboard with black fake fur. Glamour even has the foot: the mats are covered with a black glittering shag. The Life Ball MINI 2009 will be raffled off for the first time this year on a lottery. A ticket costs 10 euros and can be purchased at all Life Ball events, from all BMW and MINI partners in Austria, the Austrian class lottery Prokopp and place over the Internet.

Detailed information on purchasing tickets on www.mini.at and www.lifeball.org. The raffle will run until the end of August, 1 September 2009 will be the draw. All proceeds from the raffle will go to Life Ball and projects fighting HIV / AIDS.

Source: MINI Lifestyle

Popularity: 18% [ ? ]

Even the guys from Metallica were at the Germany premiere of Guitar Hero Metallica Guitar Hero controller in Cologne, not put out of the hands. Photo: Activision Blizzard Germany GmbH

Cologne - On 17 May all of Cologne Metallica rocked! Before the metal legends took the Lanxess Arena to the quake they put up a stop at the Hard Rock Cafe Cologne. With only 2 clock in the morning the toughest fans camped out in front of the location in Cologne, in order to earn a coveted access to the meeting with the band. As of 11 clock could then Gürzenich in the hall when you can play Guitar Hero to the test.

In addition to stylish Guitar Hero faceplates attracted the fans a unique incentive: The first 200 Zock-rockers who ventured onto the stage, received the coveted passes for Hard Rock Cafe. From another ten lucky were drawn, which were able to experience the much sought after "Meet & Greet" with the band - a personal meeting and discussion with James, Lars, Kirk and Robert. More "once in a lifetime" is almost not. The other fans could get their idols from the double-platinum award for their latest album "Death Magnetic" quite close and had a chance on a personal autograph.

Who has not, to Cologne and the Hard Rock Cafe made, which can be from 22 May, console with Guitar Hero Metallica in their own living room. In the latest offshoot of Activision's famous Guitar Hero series is all about the legendary metal band. The title appears on Xbox 360, PlayStation 3, Wii and PlayStation 2 and was released by the ESRB for ages. Source: Katrin Mueller, Activision Blizzard Germany GmbH

Popularity: 22% [ ? ]