Boris Becker Award for outstanding brand management (Superbrands Germany 2009/2010) in Germany awarded.

Veitsbronn - On 24 November was at a gala honoring the Superbrands Germany. Venue this time was the Capitol Theatre in Dusseldorf with its fantastic atmosphere and it was also the exclusive Paper presented Superbrands Germany 2009 / 2010 and published. The welcome address by the Federal Ministry of Economic Affairs and the Minister President of North Rhine Westphalia, Dr. Jürgen Rüttergs emphasize the high and special value of a successful brand management - especially in times of crisis and beyond. For over 15 years of awarding the Superbrands now in 85 countries around the best and strongest - from product and corporate brands - both national and international.

Independent economic experts of the Superbrands Organisation nominated in a sensitive pre-selection process, some 1,300 outstanding product and corporate brands, which were then judged by a high-level independent jury. The assessment criteria include: brand dominance, customer loyalty, goodwill, longevity and overall market acceptance. The jury members of the Superbrands Germany 2009 are: Rainer Barth - The Prussians The Brand Consultants, Michael Enzenauer - Optimedia, Helmut Fleischer - HF Consulting, Andreas Franik - Börse Stuttgart, Harald Hasselmann - Synovate Germany, Martin Krapf - IP Germany GmbH, Josef War - Frankfurter Allgemeine Zeitung, Peter Limbourg - N24 / Sat.1, Walter Litterscheidt - Carat Germany, France, Mahlberg - Axel Springer, Frank Meyer - n-tv, Frank-Michael Schmidt - Scholz & Friends Group GmbH, Dr. Ulf Poschardt - The World / Welt am Sonntag, Weining Brigitte - ZDF, Ludger Wibbelt - Nielsen Media Research. For the second time in the history of German Superbrands Organisation and a personality to the Super Brand was chosen - Boris Becker!

The jury came to the conclusion that Boris Becker for years one of the personality brands in Germany with a worldwide reputation and therefore the ceremony as a Superbrand Germany 2009 / 2010 like no other deserves. He follows in the footsteps of Franz Beckenbauer, who won this award in 2007.

From Stefan Mann, sports editor of the world and the world on Sunday gave the eulogy for the honorary award winner and returned the favor to a certain extent with Boris Becker, of which he received the 2006 Laureus Media Award.

In addition to Boris Becker, 64 brands as Superbrand award 2009/2010:

adidas, ALNO, Alpina, ARAL, Audi, Avery-purpose form, Barmer, Bavaria, BMW, Bose, Brandt, Bridgestone, C & A, Capri Sun, Carlsberg, Chiquita, Cosmos Direct, German Bank, German Post, DHL, eterna, Europcar , FC Bayern Munich, Ford, Hakle, Hamburg Mannheimer, HEXAL, HypoVereinsbank, Jaguar, JURA, Kleenex, Kneipp, Land Rover, LEGO, LEIFHEIT, LUFTHANSA, Maggi, Miele, NESPRESSO, n-tv, Olympus, Persil, playmobil, Poggenpohl , Post Bank, Raffaello, real, Rocher, RTL, Sarotti, Sat.1, Schlecker, Schwarzkopf Schweppes, tesa, Thomy, tic tac, T-Systems, TUI, VISA, and Wernesgrüner Wüstenrot. In addition, for the first time with the action clean landscape (ASL) and an environmental initiative with the SOS children's villages for the first time elected a charity.

Many international guests attended the gala, including Eamonn Sadler, CEO, Superbrands International of Jakarta and Steve Dodgson, COO Superbrands International, Cape Town, personally congratulated all winners and they recorded in the big, worldwide family of Superbrands.

Rhett Lego, Project Director Austria & Germany said in his brief speech, especially the work of the jury, would not be without their assessment and cooperation, the success of the Super Brands in Germany came about.

René Le Riche moderated very charming, the gala and introduced refreshing through the varied evening program, which highlights in addition to the award ceremonies, especially the artistic performances of the musical stars Sabrina Weckerlin, Sabine Mayer, and Nigel Casey from the current musical and the dinner show "That's Life "were at the Capitol Theater Dusseldorf. Truly a worthy "artist's composition and organization thanks to Oliver Druse and Kai Wiggenhorn from the Capitol Theater and Walt Jung of the Atlantic event agency Network. Source: Norbert R. Lux, Brand Liaison and Public Relations Director

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