Samsung's press conference at Photokina 2008: New Executive Vice President of Samsung DSC Division, Sang-Jin Park, explains strategic shift in the camera field of the company. Photo: Samsung Electronics
Photokina 2008: Samsung unveils new super-zoom camera and explains strategies for the digital camera business and product innovations to bring connectivity leadership.
Cologne / Schwalbach Ts - Samsung yesterday announced at Photokina in Cologne, a change of strategy in the camera field: In the development of new products will in future no longer have the technological advancements in focus, but holistic solutions to consumers as possible during the entire photography process . support From capture to edit to common image-viewing with friends, Samsung will provide innovative solutions in 2009. These are designed to best meet user needs and bring the company to market leadership in this way. Sang-Jin Park, executive vice president of the Samung DSC Division, explained the increasingly changing customer needs in the photo and imaging market and gave an overview of how to confront this Samsung.
"In the era of convergence and Web 2.0 Consumers are no longer solely the pure photographic technology is at the forefront," says Park, "For consumers, it is rather more important, that photography is enhanced with innovative additional functions through the interaction with other devices." Samsung meets these requirements by the camera manufacturer always well equipped with new, fresh and surprising ideas such as a portable multimedia player or smart touch 2.0, a revolutionary operation directly on the LCD display enhances the camera. In the area of connectivity, the company standards.
For the latest digital cameras like the NV100 HD is equipped with Anynet +. The non-proprietary, standards based on the CEC feature lets you control all compatible HDMI devices with one remote. Will the Samsung NV100 HD asked the HDMI docking station, then takes over the remote control of the CEC-compatible high-definition television to control the camera in the slide show and movie playback. So his friends can vacation photos, for example, show directly from the couch to the TV, without having to get up - it's hardly convenient. Also exhibited at the Photokina camcorder HMX20 supports the new standard. "Consumers should continue always and everywhere can benefit from the most powerful features of our equipment," said Ricky L. Stewart, general manager of Samsung's DSC Division in Germany.
"With the presentation of the interplay of our individual components at Photokina, we put that solution. Our goal is to take a leading role in this area. Through our convergent and innovative products we want to establish medium term among the top vendors in the digital camera market. "A first step in this direction is Samsung's entry into the super zoom compact camera class with the new HZ1. She is one of the world's first compact digital camera with a 10x optical zoom and a focal length of 24 mm.
It therefore applies to both a wide angle and the telephoto range. Stunning landscape photographs or wedding picture with all the guests are no longer a problem. It also has advanced features such as a Digital Content Manager (DCM). This maps the image data directly into the camera automatically by time, content, color and theme, and thus helps the photographer to retrieve images quickly and easily. This addition to Samsung's extensive range in the first quarter of 2009 will go on sale. Source: Ernst Thürnau Samsung Electronics GmbH DSC Divisions, Tim Schade / Nadine Loleit
Popularity: 64% [ ? ]
